Online Market Researcher School

The Market Researcher career diploma prepares students for a career as an entry-level market research analyst. Students will gain a basic understanding of market research, advertising principles, consumer behavior, and business statistics.

Upon completion of the program, students will be able to:

• Determine how to examine potential sales of a product or service
• Recognize what products people want, who will buy them, and at what price
• Demonstrate how to convert data and findings into understandable tables, graphs, and written reports
• Identify how to gather data about consumers, competitors, and market conditions and analyze data using statistical software
• Discuss how to monitor and forecast marketing and sales trends
• Recognize how to measure the effectiveness of marketing programs and strategies

In this course, you’ll learn how to establish a study plan by incorporating effective skills, strategies, and study techniques. You’ll also learn how to effectively communicate with people in a variety of ways.

By the end of this course, you’ll be able to:

• Describe how to establish a study plan by incorporating effective skills, strategies, and study techniques
• Identify effective ways to communicate with other people

This course covers the principles of marketing. Topics covered include assessing, analyzing, understanding, and targeting the marketplace, as well as the creation, capture, delivery, and communication of value. Students will learn how to develop a marketing plan; use social and mobile marketing effectively; integrate ethics into marketing strategies; influence the consumer decision process; perform market research; perform SWOT and STP analyses; make decisions concerning branding, packaging, and developing new products; price products and services fairly; set advertising objectives; and more.

By the end of this course, you’ll be able to:

• Analyze the many components that are considered and used when making marketing plans and strategies
• Analyze the foundation of the marketing model and its emergence
• Point out the targeted strategies and plans in marketing and globalization
• Formulate a plan of valuing production, innovation, and product marketing
• Develop the valuing strategies for products and services in marketing
• Categorize the strategies for supply chain management and retailing
• Distinguish between the various domains under IMC strategies
• Design a marketing plan for an existing business

Textbook: Marketing

Information literacy is a fundamental skill of writing and recording research. In this course, you’ll learn what it means to formulate correct and effective research questions. You’ll also learn how to go about conducting and refining that research for any given project.

By the end of this course, you’ll be able to:

• Identify how to formulate focused and specific research questions and the need for information
• Explain the different types of research tools, how they’re used to conduct different searches, and how to evaluate the quality and usefulness of the information found
• Explain how to cite sources properly using various citation styles in consideration of academic integrity, plagiarism, and ethical use of resources

This course will provide a foundation in basic mathematical operations. You'll learn about percentages, discounts, interest, present worth, sinking funds, installment buying, pricing, depreciation, investments, insurance, the use of symbols and their applications, equations and formulas, and the importance of statistics.

By the end of this course, you’ll be able to:

• Analyze functions of whole numbers, fractions, decimals, and percents
• Show calculations involved in simple interest, compound interest, and time value of money
• Prepare various business math applications involving financial reports, installment buying, and depreciation
• Analyze various financial concepts related to taxes, insurance, financial investments, and basic business statistics

Textbook: Practical Business Math Procedures

In this course, you’ll develop more effective personal communication skills to increase their chances for professional success. You’ll identify the basic tenets of interpersonal communication, including diction, gesture, tone and facial expression, and practice methods for improving your skills in each area.You’ll also improve your listening skills. The course also reviews the standards for professional communication, including making introductions, interviewing, and dressing professionally.

By the end of this course, you’ll be able to:

• Demonstrate effective written and interpersonal communication skills
• Analyze various factors that help develop interpersonal communication
• Apply interpersonal communication skills in real-world scenarios

Learn about the various methods of organizing material for a professional setting. Compose business documents using the ABC method such as memos, emails, outlines, reports, and proposals, descriptions, and organizing materials. Discover how to improve your grammar skills.

By the end of this course, you’ll be able to:

• Recognize how to use words correctly and effectively
• Produce a well-constructed interoffice memo, workplace email, and business letter
• Produce a brief business report based on findings obtained using research techniques and methods of documentation
• Produce an informal report that lists findings of an investigation and provides recommendation for issues raised in the findings
• Describe procedures for creating proposals, descriptions, instructions, and manuals for the workplace
• Create a detailed proposal designed to solve an internal human resource issue

Students will learn about the global effect of advertising and integrated marketing communications (IMC), as well as how to use advertising and IMC strategies to create compelling marketing strategies and campaigns.

By the end of this course, you’ll be able to:

• Analyze the impact that advertising and marketing have on society
• Compare the different factors that determines purchasing motives and incorporate that information in marketing mix
• Show the importance of a creative IMC plan
• Analyze ways that copy and print, electronic, and digital interactive media are used in marketing
• Point out the importance of social media, supplemental media, and relationship building in marketing strategy
• Develop an ad on a social media site to increase market share of RVs

Textbook: Contemporary Advertising

Knowing who your target audience is and what they most want is key to having a successful marketing campaign. This information comes to light thanks to marketing research—accurate information gathered to identify market-driven opportunities and problems. Conducting such research allows businesses to evaluate their own marketing performance and better understand their customers. In this Marketing Research course, you’ll learn about the phases involved with performing marketing research. You’ll explore different types of research designs and discover how to select one that will provide the most accurate results that best suit your needs. Finally, you’ll learn how to interpret and analyze the data and then present it to others.

By the end of this course, you’ll be able to:

• Analyze the purpose of marketing research, including the steps involved in marketing research process
• Show how a marketing research project is designed
• Compare between the different methods of performing research and collecting data
• Point out the various intricacies involved in preparing and analyzing research data
• Categorize the different ways to examine the relationship in research results and communicate the findings

Textbook: Essentials of Marketing Research

When was the last time you made a purchase? What motivated you? What questions did you ask yourself before you bought the item? Did you purchase it quickly, or did you take some time to think about it? These questions are part of the consumer decision process. When you understand this process, you’ll be both a better consumer and a better marketer. This course will teach you the principles involved in how and why consumers make decisions. It’s intended to show you how, through study and research, marketing analysts and managers can predict and influence consumer behavior. The textbook for this course is the fourth edition of Consumer Behavior: An Applied Approach, by Nessim Hanna, Richard Wosniak, and Margaret Hanna.

By the end of this course, you’ll be able to:

• Define consumer behavior, segmentation, targeting, and positioning
• Explain how individual influences, such as perception, memory, attitudes, emotions, lifestyles, and decision-making processes, all influence consumer behavior
• Describe how different social and cultural groups, roles, and expectations impact consumer behavior
• Apply the knowledge of consumer behavior in determining the present marketing concepts and strategies

Textbook: Consumer Behavior

In this course, you’ll learn how to make sense of the numbers that drive business decisions. You'll develop the skills to organize and visualize data effectively, enabling you to uncover relationships and draw meaningful conclusions. Probability will become your ally as you learn to express common knowledge using standardized language, allowing statisticians to communicate effectively. You'll explore unions, intersections, conditional probability, and the concept of random variables.

You’ll also gain experience estimating unknown population parameters and conducting hypothesis tests, preparing you to make reliable inferences. From analyzing variances to conducting ANOVA and linear regression, you'll gain a solid foundation in statistical techniques that are essential for making informed business decisions.

By the end of this course, you’ll be able to:

• Show the methods of collecting data and visualizing of qualitative data in statistics
• Analyze the methods of computing probability for discrete and random variables
• Apply sampling distribution methods, estimation, and hypothesis testing in business applications
• Point out the process of computing inferences, linear regression, and least square

Textbook: Statistics for Business and Economics